Our Purpose
We exist to build a more beautiful world. A name like ‘Life is Beautiful’ comes with great responsibility. Because Life is Beautiful is more than just a festival, it’s a mantra – a way of moving through the world.
But What
Is Beautiful
Anyways
It is a world that defaults to optimism. It is a world where potential meets possibility. It is a world with equity in opportunity. It’s a world that offers exposure to new experiences outside of our comfort zones.
Life is Beautiful is a Community Development Project Disguised as a Music Festival
Founded in 2013, our three-day music, arts, and culture festival was born as part of a major transformation of Downtown Las Vegas, a historically underserved neighborhood. In the years since our founding, over $350M+ in economic impact and cultural capital have flooded into “DTLV” and the surrounding area.
Community impact is our mission
Our passion is fueled by a simple belief: art can change the world. Every year, the festival works to bring more musicians, artists, creators into the sun. To-date, that’s meant over 570 musical acts, 113 unique large scale public art installations, 124 comics and key notes, and 36 philanthropic partners have been ushered into Downtown Las Vegas to celebrate community.
Our Belief
Among us are dreamers and doers, challengers & compassionates, optimists and outliers. We inspire and transform. Our acts of kindness are intentional. Together we create pause. We create space to appreciate the beauty in ourselves and our surroundings. Most of all we create noise. We create noise that drowns out the naysayers. The kind of noise that calls you into the here and now. The kind of noise that makes you move your feet. Because life is reason for celebration, and you should get out there and dance. So if you’ve just dropped in, join us, you’ll fit right in.
Our Neighborhood
Taking place within the city streets of Downtown Las Vegas, Life is Beautiful offers a bustling urban backdrop that is uniquely ours. The vibrant neighborhood includes several festival partners, businesses, and attractions including Fergusons Downtown, Container Park, 11th Street Records, and more – all of which reside directly in the festival footprint and are responsible for bringing Life to this Beautiful community.
Festival History
The Inaugural Year of Life is Beautiful Festival, which was originally held for two days in October. Life is Beautiful and art-curator JustKids was awarded the Las Vegas Mayor’s Urban Design Award for the 2013 art program “Rise Above”.
2013
The festival upgraded to 3-days and expanded to include Downtown Container Park. The Las Vegas Philharmonic and The Beatles LOVE by Cirque du Soleil performed together in a once-in-a-lifetime show.
2014
Life is Beautiful partnered with Community in Schools to support arts programs in 3 local, at risk schools with help from Las-Vegas locals Imagine Dragons. Banksy participated in the 2015 art program as a part of the transformation of DTLV into an open-air art gallery. Insomniac Events, producer of EDC, helped curate a new dance music stage featuring Major Lazer, Kygo, Porter Robinson, GRiZ, and more.
2015
Life is Beautiful Festival hosted its first (but not only) wedding. Argentine-Spanish artist Felipe Pantone partnered with Yesco to build the first solar power sustainable art activation.
2016
Life is Beautiful Festival sells out in less than an hour and was subsequently received the award for Festival of the Year by PollStar.
2017
Life is Beautiful introduces The Kicker Comedy stage with Hannibal Buress, Michelle Wolf, Trixie Mattell, Jaboukie Young-White, and Patti Harrison, among others. Life is Beautiful partners alongside Zappos and Music Not Impossible to host the first, non-hearing-accessible live music show with a surprise appearance by Greta Van Fleet .
2018
The festival brings in New York-based nightclub House of Yes to the inaugural PRIDE parade. Life is Beautiful partners with Chance The Rapper’s SocialWorks to create a “OpenMike” event for Las Vegas Academy students.
2019
The festival was paused during the pandemic, but Life is Beautiful helped co-created Black Power Live in the wake of the BLM movement in partnership with FORM and Jammcard.
2020
Festival sells out in seconds. Life is Beautiful produces the first concert at the brand-new Allegiant Stadium in Las Vegas with Illenium.
